fotella — self-organizing photos from dotPhoto labs

Imaging technology has improved so radically that our customers’ biggest problem is keeping track of thousands of photos. And customers have asked us for years if we could enable group sharing on dotPhoto. (Yes, you can establish album preferences that enable friends to upload to a single album so you can make books together.)

fotella.com is our project to make photos self-organizing and self-sharing. When you take a photo on your camera phone, fotella groups all the photos from an event by time and GPS data. and shares the photos with other people at the event.

Because fotella organizes by time and space, there is no extra effort on your part: no hash tags, no captions, no friends list, no invitations. Just take a photo and it’s organized and shared.

Oh, and one more thing: there’s no app to install. Just go to fotella.com on your smart phone and tap the camera icon to take a photo from your browser.

fotella doesn’t print yet, but we’ll add an API that enables dotPhoto and perhaps other output sites to print fotella collections.

Feel free to play with fotella.com on your camera phone. We’d love to hear what you think.

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